Category: Blog
How to split a Google Ads shopping campaign
Very often, while auditing Google Ads campaigns in online stores, I notice only one product campaign with all products available in the store. This is a very big mistake that can cost you a lot of lost orders. The first...
29 March 2020 Read onGoogle Ads campaign audit
Is it worth doing a Google Ads campaign audit? If so, why? What will we gain from this? I will try to answer these and several other questions in this article. Why did I decide to write it at all?...
17 January 2020 Read onLocal search ads on Google Map
Google is expanding its advertising experience. We have new advertising opportunities on YouTube, new search engine advertising formats, and now Google introduces the possibility of advertising on Google Maps. It was only a matter of time before Google went to...
12 September 2019 Read onDynamic search ads with low CPC
Dynamic Search Ads campaign (DSA) has as many enemies as people who can’t imagine a Google Ads campaign without it. I am, of course on the other side, although I’m not pushing this type of ads in every campaign of...
20 August 2019 Read on