Welcome to the AdWars blog

Every once in a while, between optimizing my Google Ads campaigns for my clients and training, I feel like showing off. That's why I decided to start this blog. I try to publish systematically, but you know how it is ... Tips, cases and #Ticks & Tips from Google Ads, Google Analytics and Google Tag Manager campaigns will appear on the blog. I will also try to post something about the work of a freelancer once in a while, i.e. my entire professional life in one place.

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Image extension in Google Ads

It’s no secret that Google Ads text ad extensions improve CTR and ad quality. In this article, we will look at the image extension, which in my opinion will be the next “must-have” in text ads right after the site...

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Image formats used in Google Ads

Display Google Ads campaigns complement every campaign that I run for my clients. Responsive display ads are most often used, but it happens that the client wants to create specific advertising banners, and then it is worth knowing what graphics...

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YouTube skippable in-stream video ads

More and more business owners are planning to expand their campaigns with new channels. YouTube is the first that comes to mind. Video content is becoming more and more popular, and many people are switching from TV to YouTube. So...

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