Welcome to the AdWars blog

We can target image ads on the Google Display Network in many ways. One of them is custom audience. In my opinion, this is one of the best choices if we want to reach users’ interest in a specific topic...

Much is said about attribution models in Google Analytics. However, many do not know that setting the right attribution model is also important in Google Ads campaigns. If we use one of the smart bid strategies, we should be even...

Very often, while auditing Google Ads campaigns in online stores, I notice only one product campaign with all products available in the store. This is a very big mistake that can cost you a lot of lost orders. The first...

If our data in Google Analytics is better filtered, then the better decisions we can make with it. Very often, companies do not exclude their IP addresses from Google Analytics. It’s quite easy to do and in my opinion, anyone...

Is it worth doing a Google Ads campaign audit? If so, why? What will we gain from this? I will try to answer these and several other questions in this article. Why did I decide to write it at all?...

Google is expanding its advertising experience. We have new advertising opportunities on YouTube, new search engine advertising formats, and now Google introduces the possibility of advertising on Google Maps. It was only a matter of time before Google went to...

Dynamic Search Ads campaign (DSA) has as many enemies as people who can’t imagine a Google Ads campaign without it. I am, of course on the other side, although I’m not pushing this type of ads in every campaign of...