Welcome to the AdWars blog
Every once in a while, between optimizing my Google Ads campaigns for my clients and training, I feel like showing off. That's why I decided to start this blog. I try to publish systematically, but you know how it is ... Tips, cases and #Ticks & Tips from Google Ads, Google Analytics and Google Tag Manager campaigns will appear on the blog. I will also try to post something about the work of a freelancer once in a while, i.e. my entire professional life in one place.

Targeting display ads at people who search for specific search terms
We can target image ads on the Google Display Network in many ways. One of them is custom audience. In my opinion, this is one of the best choices if we want to reach users’ interest in a specific topic...
03 November 2020 Read on
How and why should you change the attribution model in Google Ads?
Much is said about attribution models in Google Analytics. However, many do not know that setting the right attribution model is also important in Google Ads campaigns. If we use one of the smart bid strategies, we should be even...
14 April 2020 Read on
How to split a Google Ads shopping campaign
Very often, while auditing Google Ads campaigns in online stores, I notice only one product campaign with all products available in the store. This is a very big mistake that can cost you a lot of lost orders. The first...
29 March 2020 Read on
How to exclude IP address from Google Analytics
If our data in Google Analytics is better filtered, then the better decisions we can make with it. Very often, companies do not exclude their IP addresses from Google Analytics. It’s quite easy to do and in my opinion, anyone...
24 March 2020 Read on
Google Ads campaign audit
Is it worth doing a Google Ads campaign audit? If so, why? What will we gain from this? I will try to answer these and several other questions in this article. Why did I decide to write it at all?...
17 January 2020 Read on
Local search ads on Google Map
Google is expanding its advertising experience. We have new advertising opportunities on YouTube, new search engine advertising formats, and now Google introduces the possibility of advertising on Google Maps. It was only a matter of time before Google went to...
12 September 2019 Read on
Dynamic search ads with low CPC
Dynamic Search Ads campaign (DSA) has as many enemies as people who can’t imagine a Google Ads campaign without it. I am, of course on the other side, although I’m not pushing this type of ads in every campaign of...
20 August 2019 Read on