Welcome to the AdWars blog

Every once in a while, between optimizing my Google Ads campaigns for my clients and training, I feel like showing off. That's why I decided to start this blog. I try to publish systematically, but you know how it is ... Tips, cases and #Ticks & Tips from Google Ads, Google Analytics and Google Tag Manager campaigns will appear on the blog. I will also try to post something about the work of a freelancer once in a while, i.e. my entire professional life in one place.

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Google Ads campaign audit

Is it worth doing a Google Ads campaign audit? If so, why? What will we gain from this? I will try to answer these and several other questions in this article. Why did I decide to write it at all?...

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Local search ads on Google Map

Google is expanding its advertising experience. We have new advertising opportunities on YouTube, new search engine advertising formats, and now Google introduces the possibility of advertising on Google Maps. It was only a matter of time before Google went to...

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Dynamic search ads with low CPC

Dynamic Search Ads campaign (DSA) has as many enemies as people who can’t imagine a Google Ads campaign without it. I am, of course on the other side, although I’m not pushing this type of ads in every campaign of...

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