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I’ve been seeing Smart Shopping ads recently in every Google Ads account for e-commerce. Due to audits, consultations, training and service, I have a lot of these accounts every month. By far, Smart Shopping ads are the trend and are...

The approach to managing Google Ads campaigns is changing very dynamically. All thanks to the news frequently and systematically introduced by Google. Currently, Google focuses heavily on automatic bidding strategies and machine learning. This is why new ideas for Google...

There has been a mistake in the account audits that I have not noticed before. The new Google Ads support guidelines emphasize adding a dynamic ad group to standard text (keyword-targeted) campaigns. There are at least two reasons why this...

TrueView Discovery ads are one of the staple ads on YouTube. Very often used by bloggers, vloggers, the music industry and companies that have their own YouTube channel. Right after in-stream Youtube ads, these are the most used video ads....

There are no limits online. If you have e-commerce (because this is what we will focus on in this post), there is nothing to stop you from selling your products abroad. One of the easiest methods of developing to other...

It’s no secret that Google Ads text ad extensions improve CTR and ad quality. In this article, we will look at the image extension, which in my opinion will be the next “must-have” in text ads right after the site...

Display Google Ads campaigns complement every campaign that I run for my clients. Responsive display ads are most often used, but it happens that the client wants to create specific advertising banners, and then it is worth knowing what graphics...

More and more business owners are planning to expand their campaigns with new channels. YouTube is the first that comes to mind. Video content is becoming more and more popular, and many people are switching from TV to YouTube. So...

I had the pleasure of working with over a dozen startups in Poland and abroad, I talked about Google Ads at the Cracow Startup Week, and at the beginning, the basic question was always: “Do Google Ads for startups make...

Google Ads campaign language. Seemingly a simple topic, but auditing campaigns I often encounter incorrect language settings. This is due to the fact that not everyone knows exactly how this steering works. This error most often occurs with people who...